Provided by Corel Discovery Center
Author: Roger Wambolt | Difficulty: | 34952 views
Poster design is quite a bit different than any other design piece that may be done, simply because there are very few design rules that should be followed. There is no one way to design a poster. Posters offer design freedom that no other document design can. The lack of guidelines can really open the possibilities to show creativity in the process. In this tutorial, we will show you how to design a poster using some of the tools available in CorelDRAW.
You will learn how to:
Poster design is different from any other design, simply because there are very few rules to follow. There are no real size restrictions or layout considerations. For this reason, posters offer design freedom that no other document design can. The lack of guidelines can really open possibilities for creativity in the process. In this tutorial, we will take a look at some of the tools that can be used to create an eye-catching poster.
These days, posters are commonly used for advertising products, services, or special events. We will look at creating a collectable poster that can be framed, but that also advertises an upcoming musical event. As with any design project, first you’ll need to determine the target audience (gender, age, ethnicity) and any required content such as logos, names, dates, websites, or other information. Once you have all this, you can start to build the poster.
Because of the freedom, and the fact that there is no real established layout for a poster, it might be worthwhile coming up with a variety of designs and then using the best elements from each.
Sweet Soulful Jazz is the theme of our poster, to advertise an evening of jazz music. Start by gathering the content. For this poster, we want something simple and classy, and at the same time we want to make it look a bit hip or flashy.
Creating the background
When I hear the word “jazz,” I think of sax and trumpet, so including an instrument that is indicative of jazz makes sense. We will use a trumpet and a few bars of sheet music. Because the instrument and sheet music have a fair amount of detail, we'll use a simple background. Contrasting a simple background with busy elements will help the images stand out and will allow the viewer’s eye to be drawn towards the important information.
We want to take a minimalist approach to the poster and have only two objects on the page, plus the company logo and a bit of text. We will start by bringing in the trumpet and musical notes. In order to position these on the page the way we want, we will need to PowerClip them into a frame.
It is easy to see that creating a poster in CorelDRAW can be fun, especially when you understand that most of the design rules can be thrown out the window. There are just a few things to remember:
Poster design is probably one of the more rewarding types of projects, simply because it lets you dig deep into your creativity and show off — so go for it.
If you have enjoyed this tutorial, be sure to check out the other tutorials that are available in the Discovery Center. If you have any ideas for tutorials or projects that you would like to see in the future, please leave us some Feedback.