What is the GoPro Hero 4?Daniel Sherwin
What is the GoPro Hero 4?
The GoPro Hero 4 is the latest line of action cameras from GoPro.
For several years now, some of the most engaging and shareable video content on the internet has been produced using a GoPro. The hyper-durable camera sits at a cultural sweet spot, combining cutting edge technology with social media sensibilities and our desire to view the extreme. Want to watch someone doing a backflip over a giant canyon on a mountain bike? GoPro is the way to go.
Historically, the company has been a bit of a one-trick pony. Buy the latest camera, strap it to your helmet, and go nuts. But that’s started to change over the last couple years, with GoPro diversifying its camera offerings.
That’s where the GoPro 4 comes in. In October, a new line of cameras came out, and now different users have a variety of GoPro’s to choose from. The GoPro Hero is their stripped-down version. At $130, it’s the cheapest option out there, and it still shoots high definition (1080p) video at 30 frames per second. At the other end of the spectrum, the GoPro Hero 4 is the Rolls Royce of the helmet-cam world. It comes in two versions, silver and black. The Hero 4 Black is the professional’s choice; one of its many impressive specs is that it lets you shoot 1080p at 120 fps, which means you can slow down HD video to one-quarter speed. It’s not hard to imagine how cool that could be. The Hero 4 Silver, on the other hand, sacrifices some of the high-end performance for a lower price and a touch-screen, which makes it the consumer-friendly choice.
Other camera companies have noticed GoPro’s success, and there are a host of competitors on the market. This diverse line-up from GoPro is partially a response to that trend – they want to be the go-to brand at every spec and price point. And the strategy seems to be working: the release of the Hero 4 lines have driven year-over-year sales up 46% in the third quarter.
Despite this success, GoPro seems to have decided that selling hardware is only going to take them so far in an increasingly crowded market. So they have begun a new effort to develop their brand by monetizing their content, hiring a media specialist to lead the project. At this early stage, it’s hard to predict how successful this will ultimately be. But there’s no doubt that it has led to some pretty neat GoPro-branded videos, which are breaking out of the mold of dude-doing-dangerous-thing.
If you’ve got a minute, check out this video, produced by a conservation agency, that features a stalking lion – from the lion’s point of view.
With this push to create both exceptional cameras and great content, GoPro seems well-positioned to continue to lead the action camera market.