Budgeting Tip: Buy With a Goal in Mind


Lots of people fall into the trap of trying to figuring out the “best” lens or camera to buy. Save yourself the trouble: there isn’t one. Different gear is suited to different circumstances. Your best bet is to identify a clear set of requirements for yourself, and then do the research to figure out your best option. In a perfect world, you wouldn’t ever buy a new piece of gear until you knew exactly the shoot that you would need it for. That way you can optimize for your circumstances, instead of trusting marketing campaigns and other people’s recommendations.


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