How Small Businesses Can Create Their Own Promotional Video

How Small Businesses Can Create Their Own Promotional Video

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Using video for business promotional purposes is increasingly popular and effective. In fact, 64% of consumers are more likely to buy a product online after watching a video, while including a video on your landing page can increase conversion by 80% states Lindsay Kolowich.

Videos are increasingly important for businesses who wish to market successfully and intelligently to potential and existing customers. However, if you are a small business then getting that great promotional video to share across your online properties can be tough when you have to stay within a budget and watch your costs.

To remedy this, why not consider creating promotional videos in house? With VideoStudio you can easily turn your vision into reality and create professional looking videos, your way.

Here are these kinds of videos that may be right for your business.

Make It Personal

Customers like seeing the faces behind the companies they use – why not create a video that showcases you, your employees and your passion? Record yourself or a colleague discussing your vision for your small business, or talking about your latest project or promotion, or even just introducing your business or next event. Then take this footage and easily edit it in VideoStudio. It’s a lot simpler than you think. You can easily trim video footage and add titles, transitions or overlay effects to your video. Also, adding your business’s name or the name of your product or service (or anything you like) to appear over your video is a snap! Then easily save and share it on YouTube, your company’s Facebook page or any other platforms of your choice.

Fun Animation Videos

Selling a product? Forget hiring actors or staging a set – using a few simple props and Stop Motion Animation in VideoStudio, you can create your own animated movie frame by frame! Create an HD stop motion video by simply using your camera and some props with VideoStudio. Are you a bakery? Then create videos which feature your baked goods! Are you a toy store? Use your toys to create a fun story that children and parents will watch! The possibilities are endless. Watch this quick tutorial to learn how you can bring objects to life.

Slideshows That Pop

You may have some awesome company photos that you want to share – it’s easy to create slideshow in VideoStudio. Did you build something amazing, sell something unique or design an amazing space? Collect those impressive photos and add text to help tell the story. Then it’s easy to experiment in slideshow capability of VideoStudio to get a unique look that is all yours. Choose from a variety of transition effects and simply plug in your visuals to share on social! Watch this tutorial and see how easy it is to create a slideshow.

Video is a quick and easy way to get your message to your customers and prospective customers and drive brand awareness.  Investment is small – VideoStudio can be yours for under $99 and you can get a free trial today.

This is the first of three blog posts on ways you can use VideoStudio to create multi-purpose videos! Stay tuned for our next article on how to create the ultimate event video!

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