Make Your Own Promo Video

By Roger Wambolt

A great way to promote your business or brand is with a promotional video that will tell your customers and potential customers what you’re all about. This may seem like a daunting project, but you don’t have to be a video editing expert to create your own video. In this tutorial we’ll show you how to put it all together, beginning with a storyboard to plan it out, to the finishing touches on the final video. There are several editing techniques covered in this video – if you are not familiar with them, we have some related tutorials that provide more detail on these techniques.

In this tutorial you’ll learn how to:

• use the project settings to set the duration of still images and the transitions between them
• use the Track Manager to add new tracks and bring in still images, video clips and audio
• edit the length and position of tracks in the timeline
• split audio from a video clip
• copy and paste attributes from one clip to another so they have a consistent look
• create bullets and titles with the Text tools
• balance your narration and background music with the Audio Ducking feature